Once the group decided on the song they wanted to work with, they knew they needed to start work ASAP to keep efficiency to a maximum. Tasks were delegated with everyone's consent as follows. Lorenzo and Camila would work together on the music research sheets and would print and distribute them to the rest of the group. Daniel would work on the beginnings of the sales pitch presentation, and I would work on the storyboard, music video, and planning. Everything went great until about 10 minutes passed. During the early stages of planning for the storyboarding, I asked everyone when they could film and several time constraints came up. At the end of the day, the only day to film would be the next day (Saturday). With less than 24 hours until filming, the storyboards needed to be finished as well as all the ideas for the music video. With Lorenzo and Camila, everything was finished in the nick of time, and filming would occur that morning at around 11am.
Making the storyboard and whole essential storyline for the music video in under 24 hours was extremely difficult, but we were able to overcome it through brainstorming and planning. At first, we analyzed the lyrics of the music video to get a realistic interpretation of what Fun meant when they wrote the lyrics. To double-check our analyzing skills, we looked up interviews with the artist about why he wrote the lyrics he did about the song. Once correct on our analysis, we just started thinking of ways to show these lyrics through video, but also manage to maintain a semi-promotional type of music video. The solution was to switch between clips of the singer and the actual storyline. Once this stage of planning was complete, the next stages needed to occur.
The music research papers were filled out, but I'm not entirely sure how they were planned or brainstormed since I wasn't part of that task delegation, however, I do have some quotes from Lorenzo regarding it. As Lorezno states, "There were three main aspects the presentation needed. The first was accurate information. Using a range of sources, the group compiled information on the marketing techniques used by successful pop bands. Two groups and two studies per group gave a good idea of what marketing techniques work in the music world." As you can see, once the music research chart planning was filled out, the group needed to focus on the presentation and sales pitch, as well as the filming.
Once filming started, everything was going great! That is until the time reached 4pm and certain actors needed to leave and attend to their own needs. I attempted to hastily record the other scenes that we didn't get to, but at the end of everything, the scenes really didn't come out that great meaning more hassle to deal with while editing. While we didn't record all the scenes as much as we would have wanted, every scene WAS recorded, which was at least one good thing.
The presentation and sales pitch have not been completed yet and are currently in the process of being brainstormed/planned. I would personally love to intertwine my DECA skills with this sales pitch, and part of the reason the planning has occurred slowly is that everyone has been focused on the music video filming. However, the plan is to watch sample presentations and get ideas from that, and then make a presentation that we, ourselves would want to see, and is something that would make us want to invest in. That about sums up the brainstorming for that.
The future plans of the group are to finish editing the music video and finish the presentation and sales pitch. While the group did encounter some challenges, they managed to overcome them and get to where they are currently. To show more emphasis and to provide a better description of the research and planning of the marketing project, I am attaching pictures of the work of our project.
The pictures show the brainstorming of the sales pitch, storyboard, music video filming and storyline, and music company research papers, in that order.
